GOP turns to “Chick-fil-A model” to woo younger voters. Seriously.

CNN sat down with the new chair of the Republican party of South Carolina, Matt Moore, who’s 31, and talked about how the Republican party can attract younger voters. Moore’s suggestion: hire Chick-fil-A’s marketing team because the brand is so “inviting.”

Chick-fil-A is considered by many – certainly by gay-Americans and their allies, who just happen to be – who? – young voters – one of the most bigoted, hateful brands in America.

So it only figures that the GOP thinks the way to woo younger voters – a solidly-Democratic voting bloc who are turned off by the Republican party’s intolerance and fixation on religion – is to follow the model of a company that preaches intolerance because of its corporate fixation on religion.

First, here’s Moore talking to CNN:

CNN: How does the Republican Party attract young voters after President Obama won almost two-thirds of voters under the age of 30?

Moore: It’s a multi-step process. We are certainly well aware that Barack Obama won five million more votes among people under 30 than Mitt Romney. Of course, Governor Romney won the over-30 vote by two million people.

I think it begins with our message, which is we have to have a positive message that attracts voters. We’ve got to tell voters why they have to be with us instead of against the other guys. The line is that we’ve got to hire Chick-fil-A as our marketing team.

CNN: What do you mean by that?

Moore: We always joke here that the Republican Party needs Chick-fil-A to do its marketing because we have got to have an inviting message that tells people why they ought to vote for their product instead of against the other guy’s product. Chick-fil-A doesn’t send out fliers that say “McDonald’s stinks.” They send out a picture of a great-looking chicken sandwich and we eat it.

A great-looking chicken sandwich with a side of gay-bashing.  Yummy.

Lindsay Graham chick-fil-a

Lindsey Graham celebrating the anti-gay Chick-fil-A Appreciation Day.

Chick-fil-A, you see, got caught giving nearly $2 million to anti-gay and officially-designated hate groups, including lead gay-bashing religious right groups Focus on the Family, Eagle Forum, the Family Research Council, FRC is an officially-designated “hate group”, and Exodus International, a group that claimed it could “cure” gay people of their sickness, and a group that just announced late last night that it’s shutting down, and which apologized to gay people everywhere.  So can we be expecting an apology from Chick-fil-A too?

Because nothing says “youth vote” like curing gays, and palling around with officially-designated hate groups.

When asked last year by the Los Angeles Times about its reputation for being anti-gay, Chick-fil-A’s president Dan Cathy had this to say:

Chick-fil-A is “very much supportive of the family,” according to Dan Cathy, president of the popular fast food chain. That is, “the biblical definition of the family unit,” he said.

And that doesn’t include Adam and Steve, suggests Cathy, whose father S. Truett Cathy founded the Atlanta-based company.

In a new interview with Baptist Press, Cathy puts on the record what critics say his company’s actions have indicated for years. “Well, guilty as charged,” he said in the interview when asked about Chick-fil-A’s backing of families led by a man and a woman.

Yeah, a real messaging genius, that one.  “Join the GOP: The party that doesn’t include Adam and Steve, their sister, their inter-racial child, or their Mexican cousin.”

Good luck with that in 2016.

Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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53 Responses to “GOP turns to “Chick-fil-A model” to woo younger voters. Seriously.”

  1. Jim says:

    Well, I suppose we can only hope that they adopt this as their marketing strategy.

  2. JayRandal says:

    I bet Miss Lindsey Graham’s greasy face and hair directly related to eating food at Chick-fil-A.
    Probably has bad teeth and body odor too. Lindsey to remain forever closeted due to junk food
    diet and his rotten personality too.

  3. JayRandal says:

    I have nothing to do with that lousy fast-food chain. Their chicken sandwiches are awful and pricy too.
    Since ownership of chain hates Gays finishes it for me. I hope GOP freaks like Graham choke to death
    on their rotten food.

  4. BillFromDover says:

    Unless you’re a conservative, there’s nothing sayin’ that just because ya find yourself inside a turd shop, ya have to purchase anything… polished, or not!

  5. BillFromDover says:

    “They send out a picture of a great-looking chicken sandwich and we eat it.”

    Paging Anthony Weiner… paging Anthony Weiner…

  6. lynchie says:

    GOP probably test marketed this to a bunch of Repubs and they swooned and almost cried with its brilliance.

  7. lynchie says:

    You have to age it like an old white Republican before you eat it.

  8. lynchie says:

    And they all scream MORE PLEASE.

  9. BeccaM says:

    I’ll take home-made fried chicken any day. ;-) Picked up a lovely buttermilk overnight marinade from a weekend recipe on this blog here.

  10. karmanot says:

    It’s not the panties, Hon, it’s the XXXXl Summer frock and size 16 pumps.

  11. Thom Allen says:

    The GOP plans to appeal to Millennials by making abortion “funny.” and by using Facebook and Twitter to reach the younger voters. And they think that will work. They’re forgetting that these “kids” are watching the GOP preach religion mixed with hate and bigotry. Watching them vote to increase interest on student loans. To keep the minimum wage as low as it is. To block access to birth control and abortion. Attack women, immigrants and gays. To vote against legalization of marijuana. And so many others. And the Republicans’ answer is to make happy faces on pictures of fetuses on Facebook. And have a Chik-fil-A Groupon for every Twitterer. Yep. That’ll work just fine.

  12. Naja pallida says:

    Buy crap. Eat crap. Watch crap on television. Work a crap job. Get paid like crap. Live in a crappy house, in a crappy city. Get treated like crap. Vote Republican, and all this can be yours.

  13. mike31c says:

    So what the gop pigs are saying is this: Eating crap is good for America…

    The sad thing is that more then a few of the ignorant young people DO believe this nonsense.

  14. Dakotahgeo says:

    Fortunately they make stupid look good… but only for their side.

  15. Dakotahgeo says:

    And DON’T WASTE TIME! DO IT NOW!!! Thank you.

  16. Dakotahgeo says:

    I wouldn’t be that generous in my praise for C-F-A!

  17. Dakotahgeo says:

    The GOOP is absolutely nuckin’ futz! And they will most likely have a Nazi zombie selling gas ovens too. Does this obnoxious Party ever quit?!? Unbelievable!

  18. It’s Ok, They’ll never suspect I’m wearing my wife’s panties. Enjoy.

  19. karmanot says:

    I don’t imagine watching you gobble chicken is at all enjoyable any more than watching Lindsey feeding his pool boy.

  20. karmanot says:

    Honey, just be sure when you eat those pickles and nibble those nuggets at Chick-fil-A that your cross dressing doesn’t land you in fowl of the cultists, better take your wife and pretend it’s ladies who lunch day.

  21. karmanot says:

    You were in a Chick-fil-A silly rabbit.

  22. AnitaMann says:

    You can’t polish a turd, but you can over-salt it and fry it and slap it into a bun… is that the message we’re hearing?

  23. Harry81 says:

    Off subject but – Apparently, there is no way to file a complaint against a very rude, maybe racist FedEx
    driver. I couldn’t find a link or email address on their website for a complaint. I was in the doctor’s office today when a FedEx driver came in and started asking the young receptionist some very inappropriate and personal questions. He asked where she came from, what country are you from …what is your country of origin?” This young woman finally managed to reply Pakistan. That was what he really wanted to know. He quickly asked her – what’s your religion? She said Muslim, then he asked her, “Are you practicing?” Then the FedEx employee told her, “Maybe you’ll get over it when you get older!” Then it got worse from there! But, FedEx doesn’t seem to be open to complaints!

  24. emjayay says:

    Not that I’d ever set foot in the place if I had the misfortune to be where they are, but apparently the basic chicken sandwich at C-F-A is broiled, not fried. Including the bun:

    Calories 300
    Calories from Fat 31
    Total Fat 3.5g 5%
    Saturated Fat 1.0g 5%
    Polyunsaturated Fat 0.0g
    Monounsaturated Fat 0.0g
    Cholesterol 55mg 18%
    Sodium 1120mg 47%
    Carbohydrates 38.0g 13%
    Dietary Fiber 3.0g 12%
    Sugars 10.0g
    Protein 29.0g

    Pretty low in fat actually. What makes it I assume tasty, like most fast food, is the incredible amount of salt. Just this thing alone provides half of your daily recommended amount of sodium. A couple of those pickes and fries and that’s it.

  25. I have to admit that the Linday Graham graphic is as well placed as are the extra pickle slices I use to order on my chick sandwiches. Enjoy.

  26. Imaginary Jeebus snot AND the most delish pickle slices in all of fast food. As an atheist I am allowed to “sin” in whatever direction I want to, and although I am no longer within striking distance of a franchise location, I promise you I would still have to grab me a dozen nuggets every so often. As penance, I will try to act as gay as possible (not too hard for me if you believe my wife…) if I ever find myself at their order counter again in my life. Enjoy.

  27. karmanot says:

    It’s gotta be ‘freedom flies.”

  28. karmanot says:

    At last: The goods on Lindsay Graham with a mouth full of chicken.

  29. citizen_spot says:

    I believe that I read that the magic ingredient was sugar, or high fructose corn syrup. So I guess the imaginary hand of Jeebus was cupping a giant dollop of corn snot whilst touching the chicken.

  30. BeccaM says:

    I find this rather funny from several different ironic angles.

    First, once again the GOP still won’t admit it’s their positions that young people find objectionable — they just think all it takes is more effective advertising. Yet another repeat of the “it’s not the message, we’re just not selling this sh*t-sandwich well enough” canard.

    Then there’s the fact they picked Chick-fil-A as their perfect advertising model, with — as John says — all the baggage of being known now for being hyper-religious and anti-gay. Two more strikes.

    And finally…fast food? Greasy, deep-fried, over-salted fast food? Really?

    The Republicans’ new strategy is based on one intended to convince young folks, against their own best interests, to willingly buy something that’s inherently unhealthy to consume.

    On the other hand, it almost sounds like a perfect fit, no?

  31. Naja pallida says:

    A Chick-fil-A opened not far from me about a year ago and I have been absolutely astounded at the business they do. Two drive through lanes, that are lined up with cars at almost any given time during the day. No other fast food place in the area does the business they do… and the area has at least one of pretty much every national fast food chain.

    So, really, what the Republicans need is anthropomorphized elephants with little signs to encourage people to vote against their own self interest? “Vote Less Librul.”

  32. geoffalnutt says:

    Chick-Fil-Hate has become a true symbol of hate around the world! This will guarantee The GOP will not see the light of day for generations…if ever! Yay!! They really are “the party of stupid”!

  33. Yeah I was wrote it before they went defunct! Let me change

  34. Thanks! :)

  35. Maurine says:

    The GOP Just. Doesn’t. Get. It. If they think Chick-fil-HATE will solve their problems!

  36. ArthurH says:

    What I really hate about Chick-fil-A is that they politicized how people view comments on food. Whenever I tell people where they can get a better chicken sandwich in Chicago, I’m sometimes accused of being some leftie. But let’s face it. When you can get a better chicken sandwich that Chick-fil-A’s at a fish store in Chicago’s Portage Park neighborhood than at a place that supposedly specializes in chicken sandwiches, doesn’t it tell you something about what the political right is willing to swallow to be ideologically correct… and why Republicans find it hard to expand their base.

  37. NOLAnan says:

    I’ll take Popeyes any day, especially on Sunday. Respectable New Orleanians would never eat this soulless processed chicken product at Hate-full-ay.

  38. Randy says:

    Shhh! Don’t tell them!

  39. One of the CA 36,000 says:

    I had to laugh when I read the Repuke shill say this:

    Chick-fil-A doesn’t send out fliers that say “McDonald’s stinks.” They send out a picture of a great-looking chicken sandwich and we eat it.

    A great-looking chicken sandwich? Has this a$$hole ever SEEN a Chick-fil-Hate chicken sandwich? A breaded and fried sliver of fatty chicken breast on a cheap burger bun with some measly pickle slices and some mayo. It looks as bad as it actually tastes. I’m a recovering Southerner, but I’m from Louisiana originally; the “food” Chick-fil-Hate slings is an insult to REAL Southern food– actually, it’s an insult to ALL food.

    And no, this won’t work for them. A few rednecks will respond to their lies, but most young Americans now see through the smoke and mirrors. The Repukes’ days are indeed numbered.

    BTW: John, keep up the good work! The more progressive voices out in the ether, the better.

  40. chris10858 says:

    Once again, the GOP think they are just in need of a good marketing campaign in order to sell their bullsh*t to people who’d otherwise vote Democrat in elections. It’s really almost laughable at this point.

  41. Sweetie says:

    “Exodus International, a group that claimed…”

    (typo corrected)

  42. Sweetie says:

    Yes, but guess whose insurance premiums will rise because of it. And, the congressionals will get the money from the public till.

  43. pappyvet says:

    Hatred covered in grease

  44. Sean says:


  45. cole3244 says:

    the gop thinks that everyone is as stupid as their own bigoted hard liners, they are but we aren’t.

  46. Gary Harmer says:

    Who is it again that are the perverts? If it starts with a “T” and ends with an “N”, you have your answer. The answer of course being…”teapukelikan”…

  47. jawillie says:

    I say let all the haters eat all the salty greasy Chick-Fil-A they want. In 10 years or so they’ll die of strokes or heart attacks and we’ll be rid of them. We can wait.

  48. FLL says:

    Vote Whig Party!

  49. Randy Riddle says:

    Actually what they’re saying is that the Republicans should have cute little ads that gloss over issues and sell the Republicans as a “fun” brand. And all that gay bashing stuff? Just don’t talk about it in public, the same way Chick-fil-a does.

    You can wrap of a pile of stinking dog poop in a fancy bag from a trendy store. But it’s still a steaming pile of dog shit.

  50. kingstonbears says:

    And would you like a side of “french” fries with that?

  51. Problem: their chicken actually is delish! It’s as if it had been touched by the hand of imaginary Jeebus himself. Just keeping it real. Enjoy.

  52. bkmn says:

    MMMM….greasy fried hate chiken. Who wouldn’t find that attractive?

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