Barilla-US kinda apologizes for CEO’s anti-gay, sexist remarks amid worldwide PR disaster

Barilla’s US subsidiary just apologized, kinda, via its Facebook page for the deeply offensive anti-gay, and sexist, remarks that its CEO, Guido Barilla, made yesterday to an Italian radio station.

But Facebook users aren’t buying the apology, or the pasta. The public response to the apology was blistering and devastating.

Here’s one Facebook user’s response to the apologies:


[UPDATE: Barilla has issued its 4th apology, this time via a video from CEO Guido Barilla.]

I’d reported this morning that CEO Barilla had said that they won’t put gay people in their advertising because Barilla is a company that likes the traditional family.  The CEO also added that Barilla thinks women are fundamentally important to the family – a somewhat odd statement, since lesbian couples have women, two in fact.  And he threw in the fact that while he’s favorable to gay marriage, he’s opposed to gay adoption.  But he still doesn’t want gays in his ads, and if gays don’t like it, they can buy another brand of pasta, Barilla threw in for good measure.

“We won’t include gays in our ads, because we like the traditional family. If gays don’t like it, they can always eat another brand of pasta. Everyone is free to do what they want, provided it doesn’t bother anyone else.”

Well, the reaction online was scathing, to put it lightly.

Nearly 300,000 people have read our story today, with another 62,000 “liking” it on Facebook.  Barilla was no luckier on Twitter, where people all day have been excoriating the company for its open homophobia, including former “West Wing” star Joshua Malina:


Earlier today, Barilla CEO Barilla issued an apology that didn’t help matters much.  Well, actually they issued a few.  First there was this one, that came off rather sexist:

“With reference to statements made yesterday, I apologize if my words have generated controversy or misunderstanding, or if they have hurt the sensibilities of some people. In the interview I simply wanted to highlight the central role of the woman in the family.”

Then, there was this one on Barilla’s Italian Facebook page:

barilla-italy-apology Translation:

With reference to my statement ​​yesterday, I apologize if my words have generated controversy or misunderstanding, and if they have offended the sensibilities of some people.

For clarity, I wish to point out that I have the deepest respect for all persons, without distinction of any kind.

I have the utmost respect for homosexuals and for the freedom of expression of everyone.

I also said and I repeat that I respect marriages between people of the same sex.

Barilla in its advertising has always chosen to represent the family because this is the symbol of hospitality and affection for everyone.

Yeah, he was doing pretty well until that last part (well, that whole “I’m sorry if you were offended thing” wasn’t the best beginning). But the last part, where Mr. Barilla reconfirms the fact that gay families aren’t “families” is rather offensive.  (Barilla specifically said that they only put “families” in their ads, so that’s why they don’t include gays – because, you know, gay families aren’t “families.”)

The comments on the page, in Italian, are 50-50 in terms of support and opposition to Barilla.  Marco’s comment is a good example of people who weren’t buying the apology:


Translation: “A single and childless heterosexual man can’t cook Barilla pasta by himself because Barilla pasta is genetically modified to only cook al dente in the presence of a heterosexual woman (but only if they are good women — bad women have to eat pasta from the discount store).”

Ah, I love Italians.

Well. Barilla US just issued its own apology that seems a tad better than the CEO’s, but it still don’t really resolve the problem – namely, that Barilla has a de facto ban on including gays in its advertising because the CEO doesn’t think gay families are real families, per his own “apology.”  Here’s the newest Barilla apology on the US subsidiary’s Facebook page:


Not a lot of mention of the gay in that apology.  If you weren’t aware of what was going on, you wouldn’t even what it was talking about.  Having said that, it’s a pretty heartfelt apology, and doesn’t pull the “we’re sorry if you were offended” trope.  But, what is Barilla doing to fix the problem?  Does the ban on gays in advertising still stand?  Does Barilla still think gay families aren’t real families?  No idea.  The “apology” doesn’t say a thing about that.

And people on Facebook were seriously not buying it.  Here are the initial replies to the apology – there are many more.  Only a handful support Barilla.

barilla-gay-4 barilla-gay-3 barillia-gay-2

Yeah, this one isn’t going away any time soon.

#boicottabarilla #boycottbarilla

CyberDisobedience on Substack | @aravosis | Facebook | Instagram | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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168 Responses to “Barilla-US kinda apologizes for CEO’s anti-gay, sexist remarks amid worldwide PR disaster”

  1. geoffalnutt says:

    BS. It’s the old “I’m sorry if you were offended” non-apology we’ve all gotten so used to. Folks are way too smart. Another less-offensive product will do from now on. There are tons to choose from. Bye.

  2. billbobaggins says:

    I have no problem with a company having their own values, but to come back and apologize by saying “In the interview I simply wanted to highlight the central role of the woman in the family” is probably not a good idea either. Good thing I’ve never purchased Barilla products.

  3. Norman Dostal says:

    wait a sec-when a guy says people arent suitable parents, it is NOT bigoted? oh you silly fool-

  4. Norman Dostal says:

    youre foreign and stupid, so we’ll make it easier-the guy said gays shouldnt raise kids-that is bigoted and horrifying to the millions of children being raised well be gays-any other questions?

  5. Norman Dostal says:

    cause youre a dumb white woman who doenst face discrimnination-grow some apathy, bitch

  6. Norman Dostal says:

    he doesnt actually own it-the shareholders do-and of course he can say whatever he wants-especially the crawling wormy apology he was forced to give Sunday-love it!

  7. Norman Dostal says:

    an aborted baby in a jar?

  8. Norman Dostal says:

    14th, dumdum-equal protetcion under the law-meaning, you ignoramus, if you get rights under the law, we all get them

  9. Norman Dostal says:

    no, dummy, HE did that when he said gays shouldnt raise kids-sorry bigot-you lose

  10. Norman Dostal says:

    too bad, chump-get with it and accept equality for alll or die off in seething hatred and teeth gnashing. The western world will NOT tolerate bigotry in their product selection

  11. marco says:

    First of all sorry for late answering. To everybody : I’m not the lawyer of Guido Barilla. But I’m really convinced you are so tormented by homophoby that you see homophoby everywhere . If Guido had said “I would prefer gay people not buying my products”, this would have been racism and homophoby, to be condemned. But in this case He said that his products are addressed to the traditional families (man+woman+kids sitting around the kitchen table) and in this way Barilla is making adverts (and they have the right to do that). In other words, if I produced “only for men” parfumes (with only men in the spots) It would mean I am against women or misogynist ? Or for sure I’m a gay? When someone on this blog says “Guido must go” , I would answer: “Where did you get the right to decide who can be a CEO firm ?” , “How can you decide what should be the right market for private companies?” . Why who doesn’t support gays openly must be considered authomatically homophobic? So that, I think you are applying the same “fascist” approach as the intolerant eterosexual people do against the gay people. Marco Crippa.

  12. marco says:

    First of all sorry for late answering. To everybody : I’m not the lawyer of Guido Barilla. But I’m really convinced you are so tormented by homophoby that you see homophoby everywhere . If Guido had said “I would prefer gay people not buying my products”, this would have been racism and homophoby, to be condemned. But in this case He said that his products are addressed to the traditional families (man+woman+kids sitting around the kitchen table) and in this way Barilla is making adverts (and they have the right to do that). In other words, if I produced “only for men” parfumes (with only men in the spots) It would mean I am against women or misogynist ? Or for sure I’m a gay? When someone on this blog says “Guido must go” , I would answer: “Where did you get the right to decide who can be a CEO firm ?” , “How can you decide what should be the right market for private companies?” . Why who doesn’t support gays openly must be considered authomatically homophobic? So that, I think you are applying the same “fascist” approach as the intolerant eterosexual people do against the gay people. Marco Crippa.

  13. karmanot says:

    No dear, that’s called pencil dick.

  14. karmanot says:


  15. karmanot says:

    You do that grossover, you do that.

  16. krossoverking says:

    Fuck Barilla!! I’ll no longer eat their pasta anymore or any pasta for that matter. I think Chik-fil-a is a good company; I’ll try their food.

  17. krossoverking says:

    other pasta, lol. like penises.

  18. krossoverking says:

    You guys are overly judgmental and lack understanding. There are reasons why gender roles have remained the same so long, and it’s going to take a lot more than snarky internet comments and blogs to change that. Sexism is a far cry away from tradition for a lot of people.

  19. karmanot says:

    Guess the troll flies are still busy on the other post.

  20. karmanot says:

    When they use ‘Holy Family’ run like hell!

  21. karmanot says:

    Oh, I don’t know. Can you see my middle finger?

  22. karmanot says:

    Yep, I just scrapped some of my shoe.

  23. karmanot says:


  24. karmanot says:

    Like plus!

  25. Huffschuy says:

    Poor Marco, you do not comprehend? When a company says we would not include gay families in ads because “we only like traditional family” that is exactly like racism. Barilla’s attempts to apologize prove this. Guido must go. Only then will the business be redeemed and only if Barilla does what Guido says he would never do: advertise showing gay families enjoying your product.
    Until then, Barilla will bleed like a stuck pig, comprende?

  26. Huffschuy says:

    What you really mean is that you fear gay people. Most probably because you fear your own desires. Good luck resolving that

  27. Robert says:

    That’s a fake, as Garafalo stated on their website.

  28. Laura Varón says:


  29. Triton Scott says:

    Or, as Zsa Zsa Gabor screamed in Queen of OUTer Space .. ” I hate date queen ! “

  30. lynchie says:

    I will be there to greet you.

  31. Betty McG says:

    Thank you for posting this. Not a different name though. Guido is chairman of Barilla Group. The names you list are Companies that Barilla Group own. Along with Wasa swedish bread. I was pleasantly suprised to hear yesterday my local Italian food shop telling another shopper they will not currently be restocking Mulino Bianco and Pan Di Stelle products and he should try the other brands they carry.

  32. Betty McG says:

    All of the major dried pasta companies issues statements of including everyone equally as valued customers within hours of G. Barillo’s interview. Some cities in Italy are considering removing the Barillo Grupo products from their public schools. They also make a large range of bakery and snack foods.

  33. ZaCloud says:

    Nothing wrong with non-revolutionary ads. I ain’t even mad. But, the CEO just LITERALLY asked us to boycott, so we are. He narrows his customers down to his ‘intended’ (now very small and small-minded) audience, we give our dollars to other companies and eat different pasta. Win-win, I say.

    Now I’m just waiting to see if a pasta company will be brave enough to speak up for equality, and watch the ex-Barilla-eaters swarm in. ;)

  34. arcadesproject says:

    Women are fundamentally important to the family? Do tell! Also, all the other genders, right?

  35. Rando says:

    Way to twist words. Despite agreeing that you’re cool no matter what your orientation, keep it real and just stick to the actual quotes. The lgbt fight won’t gain credibility with inflammatory blogs. That said, the CEO’s actual words still make him a limp dong.

  36. Luigi Proud DemoCat! says:

    Fuck Guido Barilla and Fuck Barilla USA. I’m glad I happened to see this before going to the grocery store. I always bought Barilla pasta and sauces. No more. Until bigot Guido is fired and forced to sell his shares, no more Barilla for me.

  37. Billcoop4 says:

    I find citing the Constitution in response to a Constitutional question is usually an effective response. I wish others had posted in the 8 hours between the OP and mine. :)

  38. karmanot says:

    “Are you looking to claim your 40 virgins or what?” Are you saying I will go to hell? LOL

  39. Ninong says:

    I think the word you’re looking for is archaic.

  40. lynchie says:

    Shit now you are going to get the Christians all upset. Are you looking to claim your 40 virgins or what?

  41. Moderator3 says:

    Just don’t feed them.

  42. jomicur says:

    Another troll with no profile. Seems to be quite an outbreak today.

  43. karmanot says:


  44. karmanot says:

    That works!

  45. karmanot says:

    I’ll never eat Barilla spaghetti and teaballs again!

  46. karmanot says:

    He is referring to the acrid herb and grows in barren places….so appropriate for a troll name.

  47. karmanot says:

    Oh come on now, admit you went to Smith and work in PR.

  48. karmanot says:

    My aren’t we literate.

  49. karmanot says:

    Particularly so if the ‘Big Bang’ in non sexual.

  50. karmanot says:

    The feeling’s mutual mutant. We are laughing at you, not with you.

  51. Broseph says:

    I hate gay people

  52. Mike_H says:

    He expressed an opinion that was bigoted towards gay families. I’m a gay man and I have a family. He disparaged me and mine. He also said if I didn’t like it, I should eat other pasta. So I’m just doing what he said, and using MY freedom of speech to spread the word to all my friends and family.

    If he’s allowed to express my opinion, I can express mine. Why would that bother you?

    And if he thinks that gay families should eat other pasta, and we decide to stop buying his product, why would THAT bother you?

  53. Mike_H says:

    We have freedom of speech in this country, to express our disapproval of the man’s bigoted words.

    We also have the freedom to buy whichever products we want to, and we want to give our hard-earned money to companies that respect us and understand that we are completely equal citizens, that our families are just as good and true and hospitable as any other family.

    But yes, Marco, if someone is making a statement that essentially says that gay families are different, are lesser, aren’t “hospitable”, then it is a homophobic statement. Saying you prefer “traditional” white families over black families would be racist; saying you prefer “normal” straight families over gay families IS homophobic. It’s a statement that says one group is better than another using a metric that is irrelevant to the group’s worthiness as humans. It’s bigotry, pure and simple.

  54. karmanot says:

    PR Troll again

  55. karmanot says:

    PR Troll

  56. karmanot says:

    Yep, I noticed that too. No profile and virtually no comment history. I flagged a few, but didn’t want to drive our wonderful mods crazy.

  57. karmanot says:

    You fought the great fight yesterday Judi—-way to go. I don’t think I’ve ever seen a more disgusting and viscous swarm of troll bots in all my time visiting AB. Ya did good! :-)

  58. karmanot says:

    “Sorry but you are under confusion” Nothing worse honey than being a bottom under an incompetent top.

  59. karmanot says:

    The original family was Adam and Eve and the two sons Cain and Able. It says it right there in the Bible—Gensis. Able was gay because his altar was so pretty and pleasing to God, so Cain, who was an asshole killed him. And then Eve had to commit incest to get the world populated. Who knew?—Mr. God created the first soap opera. —-just love your ‘traditional family ‘Sparky.’

  60. karmanot says:

    A Barilla Fatwa!!!

  61. Bill_Perdue says:

    Too little, too late, buy bye Barilla.

  62. Indigo says:

    So many wonderful possibilities. :-)

  63. Outspoken1 says:

    So, let’s also look at the other side of this corporate problem. Which companies fully support gay rights so I can funnel my purchases to them? As a parallel – which countries have been very outspoken about the Russian stand on homosexuality which will impact the Olympics? Canada and Denmark come to mind, but who else? Again, I will support these countries with my $$$.

  64. Whitewitch says:

    You rock Billcoop4 – thank you…was trying to think of what a good response to this post would be and you nailed it.

  65. Whitewitch says:

    I thought I was going insane yesterday re this…everyone was Jeremy and Jeremy was posting all kinds of stuff pro and con…and confusing the heck out of me. Thought for a moment it was early onset Alzheimers.

  66. usagi says:

    If you don’t agree go an buy other pasta.

    And that’s exactly what we’re doing.
    If he didn’t want us to share that sentiment with our families and friends, perhaps he should have been a bit more circumspect in stating his desire.

  67. Guest says:

    Hi Marco…you eat what you wish to eat and we will wish what we would like. Fair is fair eh? We do care – see the difference?

  68. Mark Miller says:

    A little something I cooked up in response. (Using an alternate brand of pasta.)

  69. fletcher says:

    What a wonderful idea!

  70. leliorisen says:

    Maybe they can team up with Chik-fil-a and have a chicken and pasta ‘prick fixe’ special. It could come complete with a complimentary teabag,

  71. jomicur says:

    You might answer the same question: Which of Guido’s rights are being infringed when I choose not to buy his products? His right to make money off me while trashing my equality and human dignity? Well, I’m here to tel you, that is one right (even though it only exists in your and his mind) that I am only too happy to infringe.

  72. jomicur says:

    Dear, dear, another PR flack masquerading as a legitimate commenter. Or is it the same one?

  73. grandpamike1 says:

    Apparently you seem to not understand what he said. A man is a product of his words and deeds, and Guido has shown what he is by his words. No defense needed, he is what he was brought up to be, a homophobe and misogynist.

  74. Ole says:

    (Gayness) is also thousands of years old. Yor argument is invalid.

  75. jomicur says:

    A bong or a vibrating dildo.

  76. gratuitous says:

    No, homophobia isn’t “normal.” No other creature on the face of the planet exhibits it, only particularly pig-ignorant humans. So, what is “normal” under that light, Marco? Indeed, Mr. Barilla simply said he prefers the traditional family (which constitutes a smaller and smaller percentage of all families year by year), and the pasta-buying public is simply saying they prefer to buy pasta products that don’t support such pig-ignorant bigotry. Or aren’t you comfortable with being fair and accepting different opinions?

  77. jomicur says:

    If you actually qualify as a sage of any kind, the nation is in worse shape than I thought.

  78. Junoh315 says:

    Use a different brand. That way the company doesn’t get money. They won’t be able to tell anyways.

  79. jomicur says:

    How could modern corporate culture and modern celebrity culture continue without PR lackeys to draft non-apology apologies like this one? Hold the rich and the famous accountable for their words? Horrors, don’t even suggest such a thing!

  80. jomicur says:

    How about “preposterous medieval throwback”?

  81. Josh says:

    Indeed, I am tormented with the idea, the task, the compulsion to witness true equity and equality for all persons regardless of race or ethnicity, gender, sexual orientation and so many other things that have absolutely nothing to do with their ability to be kind, caring, and compassionate members of society.

    Likewise, to hide behind a term such as “traditional” or “natural” is no logical justification (or at least I wouldn’t use it). Under such an argument stoning adulterers is “traditional,” but no one is lining up behind that viewpoint simply because it has centuries of usage to its credit. Normalcy in any context is a constructed idea; we moved on from stoning and so shall we move on from the “traditional” role of men and women in the family setting–most likely for the better, if the whole abandonment of stoning women thing is any indication. So yes, I can accept that Guido Barilla holds this opinion and I also recognize such an opinion’s detrimental effect on the progress that has, thus far, been so hard won.

    And lastly, Marco, perhaps if influential Italians were a bit more concerned with being “socially acceptable” the entire country would not continuously be dealing with the fallout of a prime minister such as Silvio Berlusconi. Food for thought.

  82. PinkSparkle says:

    But when people express their intention to buy another product (as Mr. Barillo suggests), you complain of gays boycotting Barilla. In the US, my rights as a gay person are limited, so I choose to spend my meager funds to support companies that support my rights.

  83. marco crippa says:

    Sorry but you are under confusion.. ypou cannot put racism on the same level of the simple statement of Mr. Barilla…. What are the gay rights infringed here? Nothing. Maybe Barilla is preventig gays from buying its producys? My God nooo. He simply stated that the traditional family is the normal target of his products. If you don’t agree go an buy other pasta. Please note that Mr. Barilla also declared to be in favour of the gay marriage…so please stop accusing who thinks different from your “polically correct” way . Marco (with “c” )

  84. George Weilenmann says:

    They is a wonderful app called “buycott” that lets you scan the UPC of a product and it will tell you if it is part of something that you are boycotting.

  85. nicho says:

    Where in the bill of rights does it say you can post on the internet? Yet, you do. Hypocrite!

  86. Indigo says:

    To be fair, it’s time to get over that.

  87. Indigo says:


  88. Indigo says:

    I always thought a Libertarian was a Republican who has a bong hidden under the bed.

  89. Indigo says:


  90. Indigo says:

    Go put on your arm band, Marko.

  91. Rob says:

    Sadly there are still many companies the world over where “the person at the top” maintains an ideology that excludes gays, fails to recognize diversity in family composition and continues holding onto an outdated mindset where women are concerned. Discovering Barilla’s outdated views on these issues may truly be like the Titanic approaching the iceberg.

  92. lynchie says:

    Here is the Barilla contact link:

    I have declared a barillaphobia against their pasta.

  93. Matthew Appleton says:

    Maybe Barilla can work with Chick-fil-A to introduce a co-branded chicken noodle soup. It’s a win-win for both homophobic companies!

  94. josephsinger says:

    Accetable doesn’t that mean acidic?

  95. wmforr says:

    Here’s the image

  96. wmforr says:

    This via JoeMyGod

    Translation via Reddit: “To us, it doesn’t matter with whom you do it, it only matters that you do it al dente.” (Tipped by JMG reader Jake)

  97. olandp says:

    I can spell lots of words, even “smell.”

  98. wmforr says:

    I remember when “We don’t serve n*ggers” was a “normal” remark.

    And, of course, that’s only a “different opinion”.

  99. Marco says:

    Oh Americans !! You… victims of the politically correct mood… You are so tormented to be equal, correct and accettable that you mistake a “normal” opinion (is the world “normal” acceptable for you?) for homophobia. Mr. Barilla simply said He prefers the traditional family (“traditional” because it is thousands years old…) for their adverts just because it corresponds to the philosophy of their products. I don’t feel the need to boycot a biscuit made by a gay producer (I don’t care) , so please , be fair accept different opinions, take it easy and not rush to appeare “social acceptable”. Marco

  100. olandp says:

    I don’t think anyone “misunderstood” that statement. I know I didn’t. At the local Publix last night Barilla was buy one get one free, walked right by.

  101. Billcoop4 says:

    The enumeration in the
    Constitution, of certain rights, shall not be construed to deny or
    disparage others retained by the people. (Amendment IX)

  102. BeccaM says:

    ‘Primitive patriarchist male oppression’ works for me.

    But sexism is much more succinct.

  103. krossoverking says:

    To be fair, this was the position held in Europe and lots of societies for over a thousand years. There should probably be a word outside of sexism for those traditional beliefs.

  104. krossoverking says:

    Meh, don’t care.

  105. Nanaflash says:

    Thank you for sharing this list. They have lost me.
    and all my family

  106. zorbear says:

    and slave — don’t forget that one…

  107. The_Fixer says:

    Further proof that something’s amiss – comments from the other post that was put up this morning are now appearing in this post. Like the one directly below – the post by StevesWeb. It even has relies from the other post.

    Something’s definitely trashed in Disqusville. Looks like a database that is corrupted big time.

  108. The_Fixer says:

    Oh, I have no doubt that there are paid trolls out there, and that they’ve hijacked the comments on that thread. Along with some good ‘ol fashioned bigots that seemed to have come out of the woodwork as well.

    What I was referring to was the musical-chair-type name changes going on there. I would click on the “3 new comments above” box and would see conflicting points of view from the same username. When I’d refresh the page, it was all different.

    One thing’s for sure – I’ll avoid this company’s products like the plague.

  109. MichaelS says:

    Perhaps Barilla should think about sponsoring the Olympic Hate Games in Russia? That would seem to be more in line with the company’s philosophy…

  110. Anonymous says:

    I just find it very suspicious that most of these comments are not linked to a profile. In any case, I see “PR trolling” on various sites – nonsensical usernames, vast influx of comments when a company looks bad. I have reason to believe these users are paid for their posts. It’s a known phenomenon.

  111. Anna Nimity says:

    I went into my local grocery to buy pasta today, and after turning all the boxes on the shelf of Barilla around facing backwards, I bought some Ronzoni. It was delicious and did leave a bad taste in my mouth.

  112. The_Fixer says:

    Where in the Bill Of Rights (or the U.S. Constitution, for that matter) does it say that marriage is limited to one sexual orientation?

  113. Scott Brown says:

    Guido stepped in Guappo. Senor Barrilla made one of the most fundamental errors in business leadership, alienating a significant demographic segment through company policy. It’s unfortunate that the good people who work for Barilla will be the real losers in this and nothing short of a “Coors Beer” retraction, policy change with action steps, and very public apology will possibly fix this mess.

  114. The_Fixer says:

    It should be known that Disqus is having a bit of a meltdown, especially on the other comment thread appearing in the initial post about this. I saw your post about that in the other thread and was just as mystified as you were.

    I have seen the same thing with multiple commenters. What seems to fix it is to refresh the page. You get the same comments, but with the correct usernames. I would also suggest that you refresh frequently, as new comments that appear don’t always have the correct usernames associated with them.

  115. pappyvet says:

    “IF’ ? “I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.” same same

  116. chris10858 says:

    I’m going to go to the local “gay” grocery store tomorrow and let the manager know about this and ask if they can pull the Barilla items from the shelves. If he says no, Im going to stick little stick it notes on the front of several boxes that says something like, “Company owned by homophobe. Tells gays not to eat his pasta.”

  117. chris10858 says:

    He owns the company and as long as he doesn’t break any local or federal anti-discrimination laws, he has the right to say such things. However, I have just a much a right to NOT buy any of his company’s products and urge everyone I know to not buy their product as well.

  118. Thom Allen says:

    His posts are getting more and more disjointed. Of course, it IS well past his bedtime. When his parents catch him, they’ll be hell to pay.

  119. Thom Allen says:

    Great, thanks!

  120. Thom Allen says:

    Finger pointing, even without evidence, at least directs people to take a look at the cause of the finger pointing.

  121. Thom Allen says:

    No, Guido said this (among other things): “Everyone is free to do what they want, provided it doesn’t bother anyone else.” Guido gives us his permission to do things that don’t “bother” him. And only values “traditional families.” And women get consigned to the barefoot and pregnant stereotype. So he IS setting forth parameters, you just chose to ignore them because they are congruent to your belief system.

  122. judybrowni says:

    Just so you know, Barilla’s products sold under a different name:

    Some Barilla brands which don’t have “Barilla” in the name:
    Alixir — alcoholic beverages,
    Crisp’N Light — biscuits, cookies,
    Cucina Mediterranea — Frozen main dishes,
    Fantasie Del Sole — many food products,
    First Fast — coffee, other food products
    Italy’s #1 Pasta — pasta,
    Macine — baking powder, salt,
    Mulino Bianco — baked goods,
    Natura Al Dente — many food products,
    NutriPlus — pasta,
    Orizzonti — coffee, other food products
    Pan Di Stelle — biscuits, cookies,
    Pavesi — Coffee,
    Pavesini — baked goods,
    Plus — sauces,
    Restaurant Creations — pasta sauces,
    Ringo — baking powder, biscuits, cookies,
    Ritornelli — biscuits, cookies,
    Share The Table — baking pans,
    The Choice of Italy — pasta,
    Voiello — coffee, other food products
    Volare — semolina-based snack foods

  123. mirror says:

    I’m bad off enough right now that I thought for a couple of seconds about whether I could do this. ;-)

  124. judybrowni says:


  125. Thom Allen says:

    He’s kind of creative. I guess in his view, liberals all emanate from the same point and diverge as bright rays of truth scattering in all directions. It’s pretty flattering. Unless he can’t spell, then my theory is shot.

  126. Anonymous says:

    At least I hope someone is getting paid for this crap.

  127. Thom Allen says:

    If the Republicons hadn’t ruined the economy, the PR trolls wouldn’t need to do this to earn 1.5 cents per post. But some of them are funny, bless their (black) hearts.

  128. Anonymous says:

    Yep. I notice PR trolling is a feature on various sites. It’s really sad.

  129. mirror says:

    Is this Barilla PR trolling the most aggressive corporate flying monkey trolling ever on this site?

  130. Monoceros Forth says:

    I’m not trying to help you, though I concede you need the help.

  131. Anonymous says:

    Hey…shut up! Thanks.

  132. Anonymous says:

    Don’t feed the troll.

  133. Anonymous says:

    Mod, please ban this account which keeps changing its name and deleting the comments. If you need proof I posted it elsewhere.

  134. Sage of the Nation says:

    Watched the video. I had to stop when I heard “They let gay people eat pasta there” for the third time. You have the right to eat whatever you want. Don’t blame a company’s market strategy for your inability to see what Barilla pasta truly is: pasta.

  135. Sage of the Nation says:

    I’m pretty sure people are permitted, within the rights of opinion, something allowed in us all, to create our own ideals of what a ‘family’ is, even if it conflicts with your ideals. Just because something seems offensive doesn’t mean people don’t think it’s right, just like you think it right that it’s offensive.

  136. Steve France says:

    Won’t ever eat your products again! For shame! Your attitude and beliefs are an embarrassment! So much hatred in the world is such a sad thing. Thank God the young people of today are a classier act than the old dinosaurs that will die off soon!
    Don’t have much respect for your opinion of a family. Family is love and supporting of each other not hatred and segregation! Buy a clue.

  137. Sage of the Nation says:

    Finger pointing gets nothing done without merit to support it. Your accusations might be accurate, but they do nothing to actually help anyone other than yourself.

  138. Sage of the Nation says:

    I wasn’t aware he established the parameters of humanity AND judged all persons on those established parameters. Humanity is based on community, not opinion. Nor did the company make an official statement regarding their opinion on regarding gays as ‘sub-human’ only YOU did that. Nice try.

  139. Monoceros Forth says:

    I think of myself as more of a tangential than a radial liberal.

  140. Monoceros Forth says:

    Hell, let’s be honest, whenever “family” is mentioned at all in a political context, look out.

  141. Sage of the Nation says:

    Oof, you can spell the radial liberal’s attempt to derail the factual information presented with a faux-humorous attempt at lessening the credibility and reality for the sake of their own influence and false support.

  142. StevesWeb says:

    Every few years one of these homophobes really chafes my chaps and I do something. Sally Kern motivated me to create Guido has inspired and a bonus YouTube response.

  143. Betty McG says:

    “I love the Italians”

    Indeed. The response Barilla is getting is one of the things I do love about the Italians. Most of them are considered lousy Catholics by the Vatican and American Catholics. They tend to ignore all the crap the Vatican holds dear, although they do love the buildings and the art. The Vatican hates the Italians (and Italian priests) because most Italians care about their families and neighbors without reservation. Politicians and the Church can talk trash all they want, but if they try to act on that trash talk….well it just isn’t tolerated.

    I will need to get back to baking Italian cookies though, the brands Barilla owns (Mulino Bianco) are the ones I buy as a shortcut in recipes. And they own Wasabrod too.

  144. Danyelle Thomas says:

    Instead of boycotting, gay couples should begin to send in images of themselves, eating Barilla, Lady-and-the-Tramp style.. You know, the string of pasta that leads to a kiss. Maybe a better rebuttal. ;)

  145. This gay family won’t be buying it either. “You get one chance to make a first impression,” Guido, and you BLEW IT.

  146. Betty McG says:

    BeccaM you hit the exact point the Italian press is responding to, as expressing his opinion is his choice. But the opinion that he expressed is so homophobic and sexist it seems incomprehensible that he would think the company’s products are only for heterosexual middle aged women who don’t make their own pasta or buy fresh or bake cookies. He has just handed a fair part of Barilla market shares to it’s competitors.

  147. Monoceros Forth says:

    Oof, you can smell the self-described libertarianism from here.

  148. Guest says:

    One question: Where in the bill of rights is marriage listed as a right for ANYONE, regardless of sexual orientation?

  149. Actually, if the owner of a company thinks you’re sub-human, yeah, you ought to at least consider your options.

  150. BeccaM says:

    Yeah, I saw that.

    I apologize if my words have generated controversy or misunderstanding,
    and if they have offended the sensibilities of some people.

    Guido Barilla isn’t apologizing for the words themselves, or the homophobic and sexist bigotry behind them, but for the ‘controversy or misunderstanding’ they caused.

  151. John Marston says:

    You should not buy it because its shitty as fuck not due to any “wow so oppressed ;_;” feeling bullshit.

  152. BeccaM says:

    I agree with you. ‘Traditional’ family is code for “man = provider and head of household in all things” and “woman = housewife and full-time nanny.”

  153. cole3244 says:

    barilla, open mouth insert foot.

  154. Monoceros Forth says:

    That kind of sexism seems to lurk behind any talk of the “traditional family”. It’s never just about how a marriage is supposed to be just between a heterosexual couple; it’s about how “children deserve a mommy”, i.e. someone to do all the cooking and chores and so forth.

  155. josephsinger says:

    An apology is no apology if it starts “I apologize if I offended…”

  156. Terry says:

    Will never buy Barilla again.

  157. omomma says:

    Barilla is absolutely the worst pasta available in the Midwest. My household learned long ago not to waste precious food dollars on a product that tastes and feels like it was made from blue cardboard boxes.

  158. Elizabeth Black says:

    Also, he’s saying that lesbians don’t matter or even exist in his worldview. He might as well have said straight men > all.

  159. Anonymous says:

    Buy another brand – it’s not much more expensive. I got linguine by an “organic” brand for about $2. Barilla is bleached and over-processed – even their “whole wheat.” Other brands are tastier. This is a no-brainer.

  160. BeccaM says:

    Same here. No more Barilla in our house.

  161. Indigo says:

    Interestingly, he compounded the homophobia with sexism. He’s out and so is his product.

  162. BeccaM says:

    I found Guido Barilla’s sexism in his remarks as offensive as his homophobia. C’mon:

    “In the interview I simply wanted to highlight the central role of the woman in the family.”

    Alternative translation: “A woman’s place is in the kitchen. And her job is to be the cook and housewife.”

  163. ComradeRutherford says:

    Yep, no more Bigotoni for my family…

  164. I laugh every time I see that LOL

  165. lilyannerose says:

    I’m in the grocery store and I’m shopping for pasta and as the blue packages catch my eye and a song starts to play in my head, which advises that I just “Walk on By.” Boycotting products is just so damned easy!

  166. pricknick says:

    Absolutely outstanding! Bigotoni.

  167. DrDignity says:

    Sempre la stessa puzza degli stessi stronzi!

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