“Its (sic) not bigorty (sic), its (sic) biology”

The Ruth Institute, a religious right organization (up until recently affiliated with NOM) whose purpose is purportedly to “make marriage cool,” posted a hip image to its Facebook page this weekend, intending to bash gay marriage.

Instead, they ended up bashing the English language.

Courtesy of Scott Wooledge, who copied the image from the Ruth Institute Facebook page before they’d realized what they’d done – see if you can spot all the mistakes:

There are 3 mistakes in the Ruth Institute’s gay-bashing image:

  1. It’s “it’s,” not “its.”
  2. It’s “bigotry,” not “bigorty.”
  3. Its (again)

I was curious to learn more about the Ruth Institute, so I googled them. Check out what came up:


If you have to say that your job is making something “cool,” you’re not making it cool.

Jim Bliss offered a more accurate version of the Ruth Institute image:bigorty-fixed

Up until just last month, the Ruth Institute was the “think tank” arm of lead anti-“gay marriage” religious right group NOM (the National Organization for Marriage).  Sadly for NOM, this isn’t their first run-in with a decidedly uncool attempt at trying to be hep (or het, as it may be) like the kids.

You’ll note in the bottom corner of the Ruth Institute’s image it show the hashtag “#1m1w” – that stands for one man, one woman.  Well, NOM found itself in a wee spot of trouble a while back for trying something similar, with its “2M4M” logo. It was intended to mean “Two million for marriage.”  But in Internet parlance 2M4m actually means, among other things, that a gay couple is looking for a 3-way.


At least the Ruth Institute, with 1m1w is promoting heterosexual anonymous sex, so there’s that.

This came on the heels of the Tea Party’s embrace of the word “teabaggers” and “teabagging” to define their movement.  Apparently unbeknownst to Tea Partyers at the time, both words have a slightly different meaning outside of politics.

Our good friend Andy Cobb of Second City did a pair of videos nailing the far-right’s ongoing gay gaffes. If you’ve not seen them, you’re in for a treat, they’re posted below.

(I’m told that in order to actually see my Facebook posts in your Facebook feed, you need to “follow” me – so say the experts.)

The first deals with “Teabagging”:

The second deals with “2M4M”:

Follow me on Twitter: @aravosis | @americablog | @americabloggay | Facebook | Instagram | Google+ | LinkedIn. John Aravosis is the Executive Editor of AMERICAblog, which he founded in 2004. He has a joint law degree (JD) and masters in Foreign Service from Georgetown; and has worked in the US Senate, World Bank, Children's Defense Fund, the United Nations Development Programme, and as a stringer for the Economist. He is a frequent TV pundit, having appeared on the O'Reilly Factor, Hardball, World News Tonight, Nightline, AM Joy & Reliable Sources, among others. John lives in Washington, DC. .

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31 Responses to ““Its (sic) not bigorty (sic), its (sic) biology””

  1. ericxdc says:

    We’ve long been blessed by the quality of our opponents.

  2. ericxdc says:

    Ahem, don’t you mean: how about the “Langoguages” of the American Indian tribes that were here before…”?

  3. Naja pallida says:

    I’m always amazed at hearing stories about how home schooling has failed someone miserably, and these stories are commonplace here in Texas, and how it’s always the rest of us who are somehow to blame for it.

  4. Naja pallida says:

    Ignurt, it’s like Gogurt for people too stupid to figure out yogurt in a tube.

  5. fletcher says:

    That says it all. And true. There was a homeschooled guy in my college dorm and he couldn’t spell very go either. He dropped out before the end of his first semester. He blamed the rest of us for not being nice to him. The resident fellow posted his departure letter. He even misspelled “Cincerely.”

  6. Charles in Bloomington says:

    It’s a denim skirt so it’s OK.

  7. vickif says:

    How about the languages of the American Indian tribes that were here before the white man came?

  8. karmanot says:

    Ignurt it is!

  9. Swami_Binkinanda says:

    How about that logo down in the corner? Neofascist branding or predecessor of the Umbrella Corporation of Raccoon City?

  10. BeccaM says:

    No, but a grammar checker would’ve caught it.

    As would those who paid attention in basic English Composition classes…. ;-)

  11. BeccaM says:

    I think we have ourselves a new Internet meme. Look out “Get a Brain, Morans!”

  12. Monoceros Forth says:

    Oh sure, some of them are polite and try to be nice about it, but when you scratch the surface to get at why, invariably it’s some version of “gay people are evil and deserve to be punished.”

    Very true. There have been half-baked, pathetic attempts to dress up opposition to marriage equality in some non-religious garb, rather in the way that literal believers in the Genesis myth attempt to hide behind a supposedly objective and non-religious principle of “intelligent design”. But poke hard enough and question forcibly enough and the truth always comes out: it’s only evangelical nutcases who care about either of these things enough to want to write laws validating their particular articles of faith.

  13. BeccaM says:

    Hey bigot: I wear your downvote with pride.

    Gay pride.

  14. The_Fixer says:

    Yes, but it does know the difference between bigorty and bigotry.

  15. Naja pallida says:

    Gort was bi? A whole race of bisexual robots that can destroy the world?! Say it isn’t so!

  16. BeccaM says:

    Y’know, the skirt being worn by that Ruth Institute attempt at a female silhouette would be considered extremely indecently short by many religious fundamentalists.

    And what’s she doing holding hands with that young fellow — where’s her father or chaperone? Where’s the young man’s box of dowry swag so she can be purchased all right and proper like the Bible says is ‘traditional’ for marriage?

    Are they even married? If not, I think there’s some prescribed stoning that needs taking care of…

  17. BeccaM says:

    You’re absolutely right. But that’s what’s funny about hate and bigotry (or ‘bigorty’): It’s a lizard-brain thing. It thrives on the emotion of what they think is a righteous position — without taking a single second to realize the hypocrisies and contradictions.

    Like the far-right wingnut who claims to be ‘Pro-Life’ — but who is adamantly against any kind of public support for universal healthcare, especially for pregnant women and their kids.

    I’ve been around a long time and you’re right as well — no, I haven’t run across anyone who was against gay marriage who wasn’t also a bigot. Oh sure, some of them are polite and try to be nice about it, but when you scratch the surface to get at why, invariably it’s some version of “gay people are evil and deserve to be punished.” But lots of folks don’t want to think they’re intolerant, so they dress it up as just being loyal to their religion, side-step taking responsibility for the attitude and so on.

  18. Agni Ashwin says:

    I thought 1m1w was a newly discovered atomic orbital.

  19. emjayay says:

    There is fortunately an edit function available. I thought “scholing” was a typo at first, until I saw the photo! Hadn’t seen that one before, only the many other examples.

  20. emjayay says:

    They and spell check don’t know the difference between their and there and they’re either. Or two, too, and to. Or….

  21. GoBlue says:

    Spell check wouldn’t have caught the “its” in this instance. That’s because “its” is a word–but in this context, it just happens to be the wrong word.

  22. ChuckGG says:

    To paraphrase Pogo: “We have met the enemy and he cannot spell.”

    This is nothing new. Over the years I have worked on civil rights and, in particular, same-sex marriage, I have encountered by a factor of 10-to-1 the inability of these yokels to spell. The question I have is whether these people have always existed and now, because of communications such as the internet, we are hearing more from them, or is this a new phenomenon and America has just dumbed-down to this level? I do not recall as a child ever encountering the levels of ignorance and stupidity I do today.

  23. LanceThruster says:

    Its Stupidortry.

  24. jomicur says:

    Well, now, there you pointy-headed intelleckshuls go again, flaunting your fancy book-learning. Y’all expects us God-fearing types to be able to spell them there hard words like “it’s,” and then your all intolrant-like when we cain’t. Shoot, next you’ll want us to obay them there laws, do basic math and file annual earnings reports with the IRS. And make them public! Y’all’s gay agenda is SSSOOOO insidjus!

  25. I think you meant to say they’re “bigorts” ;-)

  26. Houndentenor says:

    The nastiness of this reveals the lie. This isn’t about protecting marriage or promoting heterosexual marriage. It’s about anti-gay bigotry. no one would have a problem if they were promoting the benefits of marriage. Perhaps they might even encourage couples having a hard time to seek counseling before considering divorce. Those would all be things that everyone would support. But no, this is about hating on gay people pure and simple.

    Someone recently said that they don’t believe that all people against gay marriage are bigots. Really? I can’t think of a single person actively opposing marriage equality who isn’t. Not one. Can anyone?

  27. The_Fixer says:

    Why, in light of the fact that apparently these people are so stupid that they don’t know how to use spell check, are they so hard to make irrelevant?

    Oh, right. They’re stupid.

  28. olandp says:

    Home scholing at it’s best (or should it be ‘its best’?).

  29. Indigo says:

    Ignorant is as ignorant does.

  30. olandp says:

    Home scholing at it’s best (or should it be ‘its best’?).

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